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Could an Ad-Free, Subscription Version of Facebook Be a Viable Option? Sources last week told Bloomberg's Sarah Frier that Facebook has been partaking in market research over the past few weeks to determine whether more people would join the social network if an ad-free subscription option was available to them. Those sources told Frier there is no guarantee that ...
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Four Ways To Engage Your Facebook Audience In 2018 Mark Zuckerberg shook up the marketing and advertising world with multiple announcements earlier this year, explaining that Facebook will be undergoing some changes in 2018. Overall, the changes intend to take Facebook back to its origins and preliminary objectives with a focus on personal ...
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How to Growth Hack the Facebook Algorithm to Reach Your Most Engaged Fans In fact, for as much industry chatter that Facebook's decision to tweak the algorithm to favor people and not brand pages has created, a recent poll in the Social Media Masterminds Group on Facebook indicated that marketers don't foresee another emerging social network rivaling Facebook anytime in ...
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Cambridge Analytica wasn't alone – Scholars have mined data on Facebook behavior for years The program, known as a "scraper," let the researchers log every comment and interaction from 160 public Facebook pages for nearly two years. By May 2016, they had amassed enough information to track how 368 million Facebook members behaved on the social network. It is one of the largest ...
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Your Facebook Ad Creative Is Killing Your ROI Not changing your Facebook ad creative is a formula for slowly killing CTR; eventually this approach will result in a declining return on advertising spend.
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