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Advertisers see merits of the Facebook algorithm change For starters, brands have treated Facebook like a pay-to-play platform for a long time, and Facebook said the new algorithm won't affect paid posts on the platform, although CPM rates for Facebook ads may eventually increase, according to agency executives. However, they think the new Facebook ...
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Apple News shows promise delivering traffic but won't make up for Facebook shortfalls With Facebook deprioritizing publishers' content in its news feed again, publishers are casting about for other places to diversify their traffic, including Apple News. But so far, most of the benefits of that platform appear limited to news publishers. About 25 percent of the 4.5 million who read Michael ...
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Kickstarter Lesson #242: How I Run Our Facebook Groups Over the last 2 years, I've fallen head over heals with Facebook groups. Specifically, I actively help to run a different Facebook group for each of our games. I love the community and engagement these groups foster. I've mentioned this in several posts (see links at the bottom of this article), but I haven't ...
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