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Advertisers' Spend On Facebook Retargeting Up 31 Percent YoY [Study] Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, ...
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Facebook Adds Support For Third-Party Verified Viewable Impression Bidding Facebook is getting on board with the move to buy digital advertising based on impressions that are served in view on users' screens. Thursday, the ...
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WEB | ||||||||
Facebook bows to marketer pressure as it changes viewability metrics Advertisers will soon have the option to pay for an ad on Facebook only if it is 100% viewable as the social network bows to concern from brands over ...
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